Behind The
LOGO
As you probably already know, symbols have a powerful meaning. Road signs for example are symbols with simple meanings. Others have deeper ones. In their own way symbols are a powerful gate to the deeper and less conscious levels of human experience. They can even evoke profound emotions and memories.
"Erit Heros" from Latin translates as "Be A Hero", and it is our motto. This short sentence is encapsulating our ideal as individuals and as a growing community.
There is going to arrive a time, when you no longer need an helmet or a mask to claim who you truly are: an unstoppable legend.
The word "logo" originates from Greek "Logos" - meaning "reason". So at BEA HERO™ I created a logo resembling the image of a Galea helmet, inspired by the Greek and Romans, as the helmet of a battler.
Think of it as our coat of arms or insignia. This galea is now yours and it will accompany you throughout this process and beyond. Take this helmet and imagine wearing it. There is your head inside.
When you look at this logo, you are looking back at you, and it officially symbolizes the first element of your Hero's journey.
This galea is here to protect you, to mystify your enemy and to hide your weaknesses. Treasure it as self prof of your transformation phase, and as a charm of good fortune.
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